{"id":299938,"date":"2019-10-30T09:37:19","date_gmt":"2019-10-30T12:37:19","guid":{"rendered":"http:\/\/acaopopular.net\/jornal\/?p=299938"},"modified":"2019-10-30T09:37:19","modified_gmt":"2019-10-30T12:37:19","slug":"cachaca-brasileira-e-destaque-mundial","status":"publish","type":"post","link":"https:\/\/acaopopular.net\/jornal\/cachaca-brasileira-e-destaque-mundial\/","title":{"rendered":"Cacha\u00e7a brasileira \u00e9 destaque mundial"},"content":{"rendered":"<header class=\"c-article__header\">\n<div class=\"c-article__inner\">\n<div class=\"c-article__group\">\n<h1 class=\"c-article__heading\"><\/h1>\n<div class=\"c-article__info\">Por Ypi\u00f3ca<\/div>\n<h2 class=\"c-article__subheading\">Ypi\u00f3ca participa do Bar Convent Berlim (BCB), maior feira de destilados do mundo. A empresa promete trazer novidades para a cena de bares e restaurantes de Fortaleza.<\/h2>\n<\/div>\n<div class=\"c-article__group\">\n<div class=\"c-tools c-tools--editorial c-tools--editorial-article c-tools--editorial-negocios\"><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"l-content l-content--sidebar\">\n<div class=\"l-column\">\n<div class=\"c-article__main\">\n<div class=\"c-article__photo-featured\">\n<figure class=\"media media--wide\">\n<div class=\"media__box\">\n<div class=\"media__container\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-299939 size-large\" src=\"https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1-620x349.png\" alt=\"\" width=\"620\" height=\"349\" srcset=\"https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1-620x349.png 620w, https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1-300x169.png 300w, https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1-768x432.png 768w, https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1-160x90.png 160w, https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1-480x270.png 480w, https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1-640x360.png 640w, https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1.png 1440w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div>\n<\/div><figcaption class=\"media__caption\"><span class=\"media__credit\">Divulga\u00e7\u00e3o<\/span><\/figcaption><\/figure>\n<\/div>\n<div class=\"c-article-tools c-article-tools--aside\">\n<div class=\"c-article-tools__actions\"><\/div>\n<\/div>\n<div class=\"c-article-content\">\n<p>Entre os dias 7 e 9 de outubro, a marca de cacha\u00e7a mais antiga do Brasil esteve no Bar Convent Berlim (BCB), na Alemanha, considerado o maior evento do mundo relacionado a bares e bebidas destiladas.<\/p>\n<p>\u201cParticipar desse evento \u00e9 deixar Ypi\u00f3ca cada vez mais antenada no que est\u00e1 acontecendo no mundo de coquetelaria, principalmente neste momento em que a cacha\u00e7a est\u00e1 \u00a0sendo apontada pelos grandes bartenders do Brasil como uma das maiores tend\u00eancias nesse universo\u201d, descreve Carolina de Souza, Head de Cacha\u00e7a na Diageo.<\/p>\n<blockquote class=\"c-bkqt c-bkqt--centered\">\n<div class=\"c-bkqt__text\">No evento, que reuniu 440 expositores, a destilaria brasileira compartilhou drinques especiais com os f\u00e3s da tradicional bebida.<\/div>\n<\/blockquote>\n<p>As receitas s\u00e3o assinadas por Nicola Pietroluongo, embaixador da marca. Ele buscou refer\u00eancias dentro e fora do Brasil para elaborar os coquet\u00e9is, tendo a cacha\u00e7a como ingrediente principal. O Rabo de Galo, a Caipirinha 150 e o drinque Maranguape foram algumas das bebidas apresentadas.<\/p>\n<figure class=\"media media--responsive\">\n<div class=\"media__container\"><img decoding=\"async\" class=\"media__lazy-fallback\" src=\"https:\/\/diariodonordeste.verdesmares.com.br\/polopoly_fs\/1.2165598.1571863934!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" alt=\"foto\" \/><picture class=\"e-image e-image--progressive \" data-iesrc=\"\/polopoly_fs\/1.2165598.1571863934!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" data-alt=\"foto\" data-title=\"Divulga\u00e7\u00e3o\" data-loaded=\"true\"><source srcset=\"\/polopoly_fs\/1.2165598.1571863934!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 1279px)\" \/><source srcset=\"\/polopoly_fs\/1.2165598.1571863934!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 768px)\" \/><source srcset=\"\/polopoly_fs\/1.2165598.1571863934!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 320px)\" \/><img class=\"e-image__content\" alt=\"foto\" \/><\/picture><\/div><figcaption class=\"media__caption\"><span class=\"media__credit\">Divulga\u00e7\u00e3o<\/span><\/figcaption><\/figure>\n<p><strong>Diversidade<\/strong><\/p>\n<blockquote class=\"c-bkqt c-bkqt--centered\">\n<div class=\"c-bkqt__meta\"><\/div>\n<div class=\"c-bkqt__text\">Minha maior inspira\u00e7\u00e3o foi envolver a cacha\u00e7a nessa onda crescente da alta coquetelaria, e torn\u00e1-la foco principal dos drinques. \u00c9 preciso explorar mais vertentes desse l\u00edquido t\u00e3o especial e que tem tanto da cultura brasileira,\u00a0pontua\u00a0Nicola Pietroluongo.<\/div>\n<\/blockquote>\n<p>\u201cSomos a marca de cacha\u00e7a mais antiga do Brasil, desde 1846 na lideran\u00e7a da constru\u00e7\u00e3o da categoria no Pa\u00eds. Temos o papel de encabe\u00e7ar as tend\u00eancias e mostrar ainda mais a versatilidade e a alt\u00edssima qualidade dos l\u00edquidos premium da marca\u201d, detalha a gestora. Por isso, a Ypi\u00f3ca levou ao BCB o mundo de sabores que a cacha\u00e7a pode proporcionar aos drinques, para al\u00e9m da caipirinha.<\/p>\n<figure class=\"media media--responsive\">\n<div class=\"media__container\"><img decoding=\"async\" class=\"media__lazy-fallback\" src=\"https:\/\/diariodonordeste.verdesmares.com.br\/polopoly_fs\/1.2165603.1571864772!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" alt=\"foto-4\" \/><picture class=\"e-image e-image--progressive \" data-iesrc=\"\/polopoly_fs\/1.2165603.1571864772!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" data-alt=\"foto-4\" data-title=\"Divulga\u00e7\u00e3o\" data-loaded=\"true\"><source srcset=\"\/polopoly_fs\/1.2165603.1571864772!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 1279px)\" \/><source srcset=\"\/polopoly_fs\/1.2165603.1571864772!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 768px)\" \/><source srcset=\"\/polopoly_fs\/1.2165603.1571864772!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 320px)\" \/><img class=\"e-image__content\" alt=\"foto-4\" \/><\/picture><\/div><figcaption class=\"media__caption\"><span class=\"media__credit\">Divulga\u00e7\u00e3o<\/span><\/figcaption><\/figure>\n<p>\u201cCacha\u00e7as envelhecidas, por exemplo, s\u00e3o mais suaves no sabor e trazem uma s\u00e9rie de aromas especiais. Por esse motivo, rendem drinques incr\u00edveis\u201d, ressalta Carolina de Souza. A Ypi\u00f3ca Cinco Chaves, acrescenta, \u00e9 uma cacha\u00e7a de sabor fino e elegante, perfeita para coquetelaria.<\/p>\n<figure class=\"media media--responsive\">\n<div class=\"media__container\"><img decoding=\"async\" class=\"media__lazy-fallback\" src=\"https:\/\/diariodonordeste.verdesmares.com.br\/polopoly_fs\/1.2165602.1571864534!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" alt=\"foto-3\" \/><picture class=\"e-image e-image--progressive \" data-iesrc=\"\/polopoly_fs\/1.2165602.1571864534!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" data-alt=\"foto-3\" data-title=\"Divulga\u00e7\u00e3o\" data-loaded=\"true\"><source srcset=\"\/polopoly_fs\/1.2165602.1571864534!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 1279px)\" \/><source srcset=\"\/polopoly_fs\/1.2165602.1571864534!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 768px)\" \/><source srcset=\"\/polopoly_fs\/1.2165602.1571864534!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 320px)\" \/><img class=\"e-image__content\" alt=\"foto-3\" \/><\/picture><\/div><figcaption class=\"media__caption\"><span class=\"media__credit\">Divulga\u00e7\u00e3o<\/span><\/figcaption><\/figure>\n<p>A Ypi\u00f3ca 150, por sua vez, j\u00e1 consagrada para o cearense, tamb\u00e9m pode ser consumida de maneiras bastante variadas, n\u00e3o apenas como shot gelado, que j\u00e1 caiu no gosto cearense. \u201cS\u00e3o cacha\u00e7as premiadas internacionalmente e mais vers\u00e1teis do que as pessoas imaginam\u201d, frisa Carolina de Souza.<\/p>\n<p><strong>Parceiros<\/strong><\/p>\n<p>Bares e restaurantes brasileiros parceiros tamb\u00e9m marcaram presen\u00e7a no estande da marca, a exemplo do empres\u00e1rio V\u00edtor Veras, do Giz Cozinha Boemia, em Fortaleza, e do chefe de bar do Restaurante Mocot\u00f3, de S\u00e3o Paulo, Paulo Carvalho.<\/p>\n<p>\u201cLevamos nossos parceiros do restaurante Giz Cozinha Boemia, para que eles pudessem se inspirar junto conosco em como materializar essas tend\u00eancias para o mercado cearense. Eles ser\u00e3o um dos parceiros escolhidos para trazer essas novidades para a cena de bares e restaurantes de Fortaleza\u201d, observa a Head de Cacha\u00e7a na Diageo.<\/p>\n<figure class=\"media media--responsive\">\n<div class=\"media__container\"><img decoding=\"async\" class=\"media__lazy-fallback\" src=\"https:\/\/diariodonordeste.verdesmares.com.br\/polopoly_fs\/1.2165600.1571864390!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" alt=\"foto-ypioca\" \/><picture class=\"e-image e-image--progressive \" data-iesrc=\"\/polopoly_fs\/1.2165600.1571864390!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" data-alt=\"foto-ypioca\" data-title=\"Divulga\u00e7\u00e3o\" data-loaded=\"true\"><source srcset=\"\/polopoly_fs\/1.2165600.1571864390!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 1279px)\" \/><source srcset=\"\/polopoly_fs\/1.2165600.1571864390!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 768px)\" \/><source srcset=\"\/polopoly_fs\/1.2165600.1571864390!\/image\/image.jpg_gen\/derivatives\/originalImage\/image.jpg\" media=\"(min-width: 320px)\" \/><img class=\"e-image__content\" alt=\"foto-ypioca\" \/><\/picture><\/div><figcaption class=\"media__caption\"><span class=\"media__credit\">Divulga\u00e7\u00e3o<\/span><\/figcaption><\/figure>\n<p>O BCB contou ainda com a artes\u00e3 Aurea Costa, parceira do projeto Tecendo o Futuro. Ela apresentou pe\u00e7as feitas em palha de carna\u00faba, material utilizado para confeccionar embalagens e adere\u00e7os da marca Ypi\u00f3ca.<\/p>\n<h3 class=\"c-article__intertitle\"><strong>SOBRE A DIAGEO<\/strong><\/h3>\n<p>L\u00edder mundial na produ\u00e7\u00e3o de bebidas alco\u00f3licas premium, a Diageo conta com uma cole\u00e7\u00e3o de marcas nas categorias de bebidas destiladas, vinhos e cervejas. Elas incluem Smirnoff, Johnnie Walker, Baileys, Old Parr, C\u00eeroc, Tanqueray, entre outras, e as nacionais Ypi\u00f3ca e N\u00eaga Ful\u00f4. A Diageo \u00e9 uma empresa multinacional que opera em 180 pa\u00edses.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bares e restaurantes brasileiros parceiros tamb\u00e9m marcaram presen\u00e7a no estande da marca, a exemplo do empres\u00e1rio V\u00edtor Veras, do Giz Cozinha Boemia, em Fortaleza, e do chefe de bar do Restaurante Mocot\u00f3, de S\u00e3o Paulo, Paulo Carvalho.<\/p>\n","protected":false},"author":5,"featured_media":299939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6,11],"tags":[],"class_list":["post-299938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-municipios","category-regional"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/10\/ypioca1.png","_links":{"self":[{"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/posts\/299938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/comments?post=299938"}],"version-history":[{"count":0,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/posts\/299938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/media\/299939"}],"wp:attachment":[{"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/media?parent=299938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/categories?post=299938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/tags?post=299938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}