{"id":376254,"date":"2021-12-29T17:25:49","date_gmt":"2021-12-29T20:25:49","guid":{"rendered":"http:\/\/acaopopular.net\/jornal\/?p=376254"},"modified":"2021-12-29T17:25:49","modified_gmt":"2021-12-29T20:25:49","slug":"bradesco-cede-a-ruralistas-e-persegue-equipe-de-marketing-que-fez-video-sobre-consumo-de-carne","status":"publish","type":"post","link":"https:\/\/acaopopular.net\/jornal\/bradesco-cede-a-ruralistas-e-persegue-equipe-de-marketing-que-fez-video-sobre-consumo-de-carne\/","title":{"rendered":"Bradesco cede a ruralistas e persegue equipe de marketing que fez v\u00eddeo sobre consumo de carne"},"content":{"rendered":"<header class=\"rf-page-header\">\n<div class=\"rf-container\">\n<h1 class=\"rf-page-title\"><\/h1>\n<p class=\"rf-page-resume\"><strong>Em suas redes, o ex-ministro do Meio Ambiente, Ricardo Salles, classificou a campanha como &#8220;rid\u00edcula&#8221;; representantes da pecu\u00e1ria, por sua vez, acusam o banco de &#8220;lacra\u00e7\u00e3o&#8221;<\/strong><\/p>\n<div class=\"rf-data\">\n<div class=\"rf-author-block\">Por\u00a0<a class=\"rf-author-name\" href=\"https:\/\/revistaforum.com.br\/author\/marcelohailer\/\">Marcelo Hailer<\/a><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"rf-container rf-grid-sidebar rf-main-section\">\n<p>&nbsp;<\/p>\n<figure class=\"rf-single-featured-image\"><img decoding=\"async\" class=\"rf-image\" title=\"\" src=\"https:\/\/revistaforum.com.br\/wp-content\/uploads\/2019\/04\/bradesco-e1570039607383.jpg\" srcset=\"https:\/\/revistaforum.com.br\/wp-content\/uploads\/2019\/04\/bradesco-e1554225939367-300x158.jpg 300w, https:\/\/revistaforum.com.br\/wp-content\/uploads\/2019\/04\/bradesco-e1554225939367-768x404.jpg 768w\" alt=\"\" width=\"\" height=\"\" data-src=\"\" \/><figcaption class=\"rf-caption-text\">Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n<div class=\"rf-post-detail\">\n<div class=\"code-block code-block-default code-block-34\">\n<div id=\"audiome-container\">\n<div id=\"audiome-ref\"><\/div>\n<\/div>\n<\/div>\n<p>Com o objetivo de conscientizar os seus clientes quanto a produ\u00e7\u00e3o de carbono e o que eles podem fazer individualmente no dia a dia para diminuir tal dano, o Bradesco produziu um v\u00eddeo que foi veiculado em suas redes com tr\u00eas influenciadoras que d\u00e3o algumas dicas.<\/p>\n<p>Entre as dicas do v\u00eddeo est\u00e1 a convoca\u00e7\u00e3o para que os clientes do Bradesco adiram \u00e0 Segunda Sem Carne \u2013 a\u00e7\u00e3o que visa convidar as pessoas a substitu\u00edrem a carne por vegetais \u2013 e a compostagem com sobras de alimento. Mas, o que era para ser, digamos, uma a\u00e7\u00e3o de green economy da institui\u00e7\u00e3o, se transformou em crise com o setor pecuarista.<\/p>\n<p>O perfil Pecu\u00e1ria J\u00e1 publicou um v\u00eddeo convocando os pecuaristas a boicotarem o banco Bradesco e tamb\u00e9m acusou a institui\u00e7\u00e3o de \u201clacra\u00e7\u00e3o\u201d.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=revistaforum&amp;dnt=true&amp;embedId=twitter-widget-0&amp;features=eyJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2hvcml6b25fdHdlZXRfZW1iZWRfOTU1NSI6eyJidWNrZXQiOiJodGUiLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3NwYWNlX2NhcmQiOnsiYnVja2V0Ijoib2ZmIiwidmVyc2lvbiI6bnVsbH19&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1476188242256879617&amp;lang=pt&amp;origin=https%3A%2F%2Frevistaforum.com.br%2Fnoticias%2Fbradesco-ruralistas-consumo-carne%2F&amp;sessionId=0df9c8713bd2e6575720ccb0e3962edc39157d0d&amp;siteScreenName=revistaforum&amp;theme=light&amp;widgetsVersion=9fd78d5%3A1638479056965&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\" data-twitter-extracted-i1640805355682895246=\"true\">\n<p dir=\"ltr\" lang=\"und\"><a href=\"https:\/\/twitter.com\/hashtag\/adeusbradesco?src=hash&amp;ref_src=twsrc%5Etfw\">#adeusbradesco<\/a>\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/churrascosemheineken?src=hash&amp;ref_src=twsrc%5Etfw\">#churrascosemheineken<\/a><a href=\"https:\/\/twitter.com\/hashtag\/semanasemnatura?src=hash&amp;ref_src=twsrc%5Etfw\">#semanasemnatura<\/a>\u00a0<a href=\"https:\/\/t.co\/RgxDWDYs7y\">pic.twitter.com\/RgxDWDYs7y<\/a><\/p>\n<p>\u2014 Pecu\u00e1ria J\u00e1 (@BlogPecuariaJa)\u00a0<a href=\"https:\/\/twitter.com\/BlogPecuariaJa\/status\/1476188242256879617?ref_src=twsrc%5Etfw\">December 29, 2021<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>Quem tamb\u00e9m entrou na pol\u00eamica foi o ex-ministro do Meio Ambiente, Ricardo Salles. Em suas redes, o ministro que defendeu \u201cpassa a boiada\u201d sobre a preserva\u00e7\u00e3o da Amaz\u00f4nia, classificou a a\u00e7\u00e3o do Bradesco como \u201crid\u00edcula\u201d.<\/p>\n<div class=\"code-block code-block-center code-block-25\">\n<div id=\"taboola-mid-article-thumbnails\"><\/div>\n<\/div>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=revistaforum&amp;dnt=true&amp;embedId=twitter-widget-1&amp;features=eyJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2hvcml6b25fdHdlZXRfZW1iZWRfOTU1NSI6eyJidWNrZXQiOiJodGUiLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3NwYWNlX2NhcmQiOnsiYnVja2V0Ijoib2ZmIiwidmVyc2lvbiI6bnVsbH19&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1475507499730100229&amp;lang=pt&amp;origin=https%3A%2F%2Frevistaforum.com.br%2Fnoticias%2Fbradesco-ruralistas-consumo-carne%2F&amp;sessionId=0df9c8713bd2e6575720ccb0e3962edc39157d0d&amp;siteScreenName=revistaforum&amp;theme=light&amp;widgetsVersion=9fd78d5%3A1638479056965&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\" data-twitter-extracted-i1640805355682895246=\"true\">\n<p dir=\"ltr\" lang=\"pt\">Que propagandazinha mais rid\u00edcula hein\u00a0<a href=\"https:\/\/twitter.com\/Bradesco?ref_src=twsrc%5Etfw\">@Bradesco<\/a>\u00a0! N\u00e3o tem cabimento trabalhar contra a pecu\u00e1ria brasileira! Viraram a ONU agora ?!??! Adotar um Parque da Amaz\u00f4nia no programa\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/adoteumparque?src=hash&amp;ref_src=twsrc%5Etfw\">#adoteumparque<\/a>\u00a0que \u00e9 bom \u2026 at\u00e9 agora nada\u2026!\u00a0<a href=\"https:\/\/t.co\/CWZCkHpqL0\">pic.twitter.com\/CWZCkHpqL0<\/a><\/p>\n<p>\u2014 Ricardo Salles (@rsallesmma)\u00a0<a href=\"https:\/\/twitter.com\/rsallesmma\/status\/1475507499730100229?ref_src=twsrc%5Etfw\">December 27, 2021<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<h2 id=\"h-bradesco-pede-desculpas-a-ruralistas\">Bradesco pede desculpas a ruralistas<\/h2>\n<p>Com medo de perder clientes, o Bradesco correu para se desculpar com os pecuaristas e em uma carta intitulada \u201cCarta ao Agroneg\u00f3cio\u201d, declarou que n\u00e3o \u00e9 contra o agroneg\u00f3cio nem ao consumo de carne.<\/p>\n<blockquote class=\"wp-block-quote\"><p>\u201cO Bradesco acredita e promove direta e indiretamente a pecu\u00e1ria brasileira e por conseguinte o consumo de carne bovina. Reiteramos nossa lamenta pelo ocorrido e refor\u00e7amos mais uma vez nossa cren\u00e7a irrestrita na pecu\u00e1ria brasileira\u201d, diz o documento do banco.<\/p><\/blockquote>\n<p>Al\u00e9m disso, o Bradesco declarou que mandou remover o v\u00eddeo de todas as suas redes e que \u201ctomar\u00e1 a\u00e7\u00f5es administrativas internas severas\u201d.<\/p>\n<p>A reportagem da revista F\u00f3rum entrou em contato com a assessoria de comunica\u00e7\u00e3o do Bradesco para obter mais informa\u00e7\u00f5es sobre o ocorrido, mas, at\u00e9 o fechamento desta mat\u00e9ria n\u00e3o obteve retorno.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Em suas redes, o ex-ministro do Meio Ambiente, Ricardo Salles, classificou a campanha como &#8220;rid\u00edcula&#8221;; representantes da pecu\u00e1ria, por sua vez, acusam o banco de &#8220;lacra\u00e7\u00e3o&#8221;<\/p>\n","protected":false},"author":5,"featured_media":284595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6,11],"tags":[],"class_list":["post-376254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-municipios","category-regional"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/acaopopular.net\/jornal\/wp-content\/uploads\/2019\/05\/bradesco-44.jpg","_links":{"self":[{"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/posts\/376254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/comments?post=376254"}],"version-history":[{"count":0,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/posts\/376254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/media\/284595"}],"wp:attachment":[{"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/media?parent=376254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/categories?post=376254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acaopopular.net\/jornal\/wp-json\/wp\/v2\/tags?post=376254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}